Development
Development
Development
Motion Graphics
Motion Graphics
Motion Graphics
Web Design
Web Design
Web Design
Post-Pregnancy Health
Year
Client
Pooja Batla
Timeframe
Fit Moms by Pooja Batla is a wellness brand that champions the physical and emotional transformation of mothers after childbirth. Founded by Pooja Batla, a certified nutritionist and fitness expert, the brand aims to empower women to reclaim their health, strength, and confidence post-pregnancy. With a deep understanding of the physical changes and lifestyle challenges new mothers face, the brand offers tailored fitness programs, nutritional coaching, and one-on-one consultations. Pooja’s personal approach, grounded in both science and empathy, has helped many women transition into motherhood with improved wellbeing and self-belief. The brand is known for its community-driven ethos and aspirational positioning among urban mothers.
Fit Moms by Pooja Batla is a wellness brand that champions the physical and emotional transformation of mothers after childbirth. Founded by Pooja Batla, a certified nutritionist and fitness expert, the brand aims to empower women to reclaim their health, strength, and confidence post-pregnancy. With a deep understanding of the physical changes and lifestyle challenges new mothers face, the brand offers tailored fitness programs, nutritional coaching, and one-on-one consultations. Pooja’s personal approach, grounded in both science and empathy, has helped many women transition into motherhood with improved wellbeing and self-belief. The brand is known for its community-driven ethos and aspirational positioning among urban mothers.
Fit Moms by Pooja Batla is a wellness brand that champions the physical and emotional transformation of mothers after childbirth. Founded by Pooja Batla, a certified nutritionist and fitness expert, the brand aims to empower women to reclaim their health, strength, and confidence post-pregnancy. With a deep understanding of the physical changes and lifestyle challenges new mothers face, the brand offers tailored fitness programs, nutritional coaching, and one-on-one consultations. Pooja’s personal approach, grounded in both science and empathy, has helped many women transition into motherhood with improved wellbeing and self-belief. The brand is known for its community-driven ethos and aspirational positioning among urban mothers.
Challenges
Although the brand had built a loyal offline community and growing social media presence, it lacked a professional and functional digital foundation. The existing website did not reflect Pooja Batla’s credibility or the transformative impact of her programs. There was no structured system for users to explore services, understand how to get started, or book consultations. The brand also lacked a cohesive visual identity—leading to inconsistency across platforms and weakening brand recall. Importantly, there was no SEO in place, making it nearly impossible for new users to discover the brand organically. Without proper funnels, the conversion rate from website visits to actual leads or sign-ups was negligible. This created a significant gap between the brand’s impact and its digital representation.
Although the brand had built a loyal offline community and growing social media presence, it lacked a professional and functional digital foundation. The existing website did not reflect Pooja Batla’s credibility or the transformative impact of her programs. There was no structured system for users to explore services, understand how to get started, or book consultations. The brand also lacked a cohesive visual identity—leading to inconsistency across platforms and weakening brand recall. Importantly, there was no SEO in place, making it nearly impossible for new users to discover the brand organically. Without proper funnels, the conversion rate from website visits to actual leads or sign-ups was negligible. This created a significant gap between the brand’s impact and its digital representation.
Although the brand had built a loyal offline community and growing social media presence, it lacked a professional and functional digital foundation. The existing website did not reflect Pooja Batla’s credibility or the transformative impact of her programs. There was no structured system for users to explore services, understand how to get started, or book consultations. The brand also lacked a cohesive visual identity—leading to inconsistency across platforms and weakening brand recall. Importantly, there was no SEO in place, making it nearly impossible for new users to discover the brand organically. Without proper funnels, the conversion rate from website visits to actual leads or sign-ups was negligible. This created a significant gap between the brand’s impact and its digital representation.
Our Process
Our first step was to understand Pooja’s voice and her vision for Fit Moms. We defined the emotional narrative of the brand—centered around transformation, empathy, empowerment, and strength. From there, we designed a visually engaging and mobile-first website that spoke directly to the brand’s core audience: new and expecting mothers. We structured the website to provide clear navigation across services, success stories, program details, consultation booking, and client testimonials—ensuring that the entire user journey felt intuitive and supportive. To capture leads and build a strong inbound engine, we implemented sign-up funnels with targeted calls-to-action placed strategically across the site. We also set up a blog system and built an SEO strategy focused on key topics like postnatal weight loss, diet plans for new moms, hormonal health, and mental wellness. This content was carefully written to reflect Pooja’s tone—warm, informative, and non-intimidating—while also being optimized for Google rankings. Tools for analytics, performance tracking, and newsletter automation were also added to create a data-driven feedback loop for growth.
Our first step was to understand Pooja’s voice and her vision for Fit Moms. We defined the emotional narrative of the brand—centered around transformation, empathy, empowerment, and strength. From there, we designed a visually engaging and mobile-first website that spoke directly to the brand’s core audience: new and expecting mothers. We structured the website to provide clear navigation across services, success stories, program details, consultation booking, and client testimonials—ensuring that the entire user journey felt intuitive and supportive. To capture leads and build a strong inbound engine, we implemented sign-up funnels with targeted calls-to-action placed strategically across the site. We also set up a blog system and built an SEO strategy focused on key topics like postnatal weight loss, diet plans for new moms, hormonal health, and mental wellness. This content was carefully written to reflect Pooja’s tone—warm, informative, and non-intimidating—while also being optimized for Google rankings. Tools for analytics, performance tracking, and newsletter automation were also added to create a data-driven feedback loop for growth.
Our first step was to understand Pooja’s voice and her vision for Fit Moms. We defined the emotional narrative of the brand—centered around transformation, empathy, empowerment, and strength. From there, we designed a visually engaging and mobile-first website that spoke directly to the brand’s core audience: new and expecting mothers. We structured the website to provide clear navigation across services, success stories, program details, consultation booking, and client testimonials—ensuring that the entire user journey felt intuitive and supportive. To capture leads and build a strong inbound engine, we implemented sign-up funnels with targeted calls-to-action placed strategically across the site. We also set up a blog system and built an SEO strategy focused on key topics like postnatal weight loss, diet plans for new moms, hormonal health, and mental wellness. This content was carefully written to reflect Pooja’s tone—warm, informative, and non-intimidating—while also being optimized for Google rankings. Tools for analytics, performance tracking, and newsletter automation were also added to create a data-driven feedback loop for growth.
The Results
The impact of the revamp was swift and substantial. The brand began ranking on search engines for several high-intent keywords related to postnatal health, which led to a consistent increase in organic traffic. Engagement metrics improved significantly—users were spending more time on the site, clicking through multiple pages, and reading blog content end-to-end. There was a 40–50% increase in lead conversions through program sign-ups and consultation forms within the first few weeks of launch. More importantly, the new website became a platform that reinforced trust. Clients began referencing the blog and testimonials during onboarding calls, and many new leads noted that the site helped them feel “safe and seen.” The emotional storytelling, strategic funnels, and performance-focused execution together transformed Fit Moms by Pooja Batla from a promising wellness venture into a digitally mature, lead-generating brand with long-term growth potential.
The impact of the revamp was swift and substantial. The brand began ranking on search engines for several high-intent keywords related to postnatal health, which led to a consistent increase in organic traffic. Engagement metrics improved significantly—users were spending more time on the site, clicking through multiple pages, and reading blog content end-to-end. There was a 40–50% increase in lead conversions through program sign-ups and consultation forms within the first few weeks of launch. More importantly, the new website became a platform that reinforced trust. Clients began referencing the blog and testimonials during onboarding calls, and many new leads noted that the site helped them feel “safe and seen.” The emotional storytelling, strategic funnels, and performance-focused execution together transformed Fit Moms by Pooja Batla from a promising wellness venture into a digitally mature, lead-generating brand with long-term growth potential.
The impact of the revamp was swift and substantial. The brand began ranking on search engines for several high-intent keywords related to postnatal health, which led to a consistent increase in organic traffic. Engagement metrics improved significantly—users were spending more time on the site, clicking through multiple pages, and reading blog content end-to-end. There was a 40–50% increase in lead conversions through program sign-ups and consultation forms within the first few weeks of launch. More importantly, the new website became a platform that reinforced trust. Clients began referencing the blog and testimonials during onboarding calls, and many new leads noted that the site helped them feel “safe and seen.” The emotional storytelling, strategic funnels, and performance-focused execution together transformed Fit Moms by Pooja Batla from a promising wellness venture into a digitally mature, lead-generating brand with long-term growth potential.
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