Branding
Branding
Branding
Product Design
Product Design
Product Design
The Digital Experience
Year
2024
Client
FMS
Timeframe
4 weeks
The Faculty of Management Studies (FMS), Delhi, was established in 1954 under the University of Delhi. Renowned for its MBA programs, FMS emphasizes a blend of theoretical and practical knowledge in management education. Initially focused on providing professional management training, it has since evolved into one of India’s top business schools. FMS is known for its stellar placement record, robust industry links, and high-caliber faculty. Its rigorous curriculum promotes leadership, innovation, and entrepreneurship, preparing students for both national and international business challenges.
The Faculty of Management Studies (FMS), Delhi, was established in 1954 under the University of Delhi. Renowned for its MBA programs, FMS emphasizes a blend of theoretical and practical knowledge in management education. Initially focused on providing professional management training, it has since evolved into one of India’s top business schools. FMS is known for its stellar placement record, robust industry links, and high-caliber faculty. Its rigorous curriculum promotes leadership, innovation, and entrepreneurship, preparing students for both national and international business challenges.
The Faculty of Management Studies (FMS), Delhi, was established in 1954 under the University of Delhi. Renowned for its MBA programs, FMS emphasizes a blend of theoretical and practical knowledge in management education. Initially focused on providing professional management training, it has since evolved into one of India’s top business schools. FMS is known for its stellar placement record, robust industry links, and high-caliber faculty. Its rigorous curriculum promotes leadership, innovation, and entrepreneurship, preparing students for both national and international business challenges.
Challenges
The Faculty of Management Studies (FMS) Delhi, one of India’s premier business schools, faced the challenge of modernizing its outdated website, which no longer represented its academic excellence or aligned with the technological expectations of today’s users. FMS, renowned for its MBA programs, required a complete overhaul that would allow it to present itself in a contemporary digital environment while preserving its long-standing academic identity. The main challenge was to integrate modern technology with the professionalism and gravitas that FMS is known for. This task required careful attention to design, content, and technical structure to ensure that the website was both academically authoritative and technically sophisticated. In addition to the design challenges, the website also needed a secure, scalable backend. The firm’s old site lacked the infrastructure to handle peak traffic, especially during crucial periods like admissions, when large volumes of visitors typically flood the site. A core part of the solution was to create a backend capable of scaling effectively during these high-demand periods while ensuring data security, reliable performance, and cost-efficiency.
The Faculty of Management Studies (FMS) Delhi, one of India’s premier business schools, faced the challenge of modernizing its outdated website, which no longer represented its academic excellence or aligned with the technological expectations of today’s users. FMS, renowned for its MBA programs, required a complete overhaul that would allow it to present itself in a contemporary digital environment while preserving its long-standing academic identity. The main challenge was to integrate modern technology with the professionalism and gravitas that FMS is known for. This task required careful attention to design, content, and technical structure to ensure that the website was both academically authoritative and technically sophisticated. In addition to the design challenges, the website also needed a secure, scalable backend. The firm’s old site lacked the infrastructure to handle peak traffic, especially during crucial periods like admissions, when large volumes of visitors typically flood the site. A core part of the solution was to create a backend capable of scaling effectively during these high-demand periods while ensuring data security, reliable performance, and cost-efficiency.
The Faculty of Management Studies (FMS) Delhi, one of India’s premier business schools, faced the challenge of modernizing its outdated website, which no longer represented its academic excellence or aligned with the technological expectations of today’s users. FMS, renowned for its MBA programs, required a complete overhaul that would allow it to present itself in a contemporary digital environment while preserving its long-standing academic identity. The main challenge was to integrate modern technology with the professionalism and gravitas that FMS is known for. This task required careful attention to design, content, and technical structure to ensure that the website was both academically authoritative and technically sophisticated. In addition to the design challenges, the website also needed a secure, scalable backend. The firm’s old site lacked the infrastructure to handle peak traffic, especially during crucial periods like admissions, when large volumes of visitors typically flood the site. A core part of the solution was to create a backend capable of scaling effectively during these high-demand periods while ensuring data security, reliable performance, and cost-efficiency.
Our Process
To begin the transformation of the FMS website, we initiated the project with an initial wireframe that served as the foundation for the site’s layout and design. We presented this wireframe to the FMS team for feedback, ensuring that the first stages of the process reflected the institution’s vision and requirements. We also adopted Trello as a project management tool, enabling seamless coordination between the design, development, and client teams. Trello helped maintain full transparency throughout the process, allowing real-time updates and easy tracking of tasks and feedback. In terms of design, we adopted an incremental approach. Rather than pushing forward with a fully developed concept, we worked closely with the FMS team throughout the process, refining the design based on their feedback and suggestions. The goal was to strike a balance between maintaining the university’s professional academic image and integrating modern UI/UX practices. This resulted in a clean, elegant design that was both functional and visually appealing, without being overly flashy or complicated. The design emphasized simplicity, clarity, and ease of navigation, in line with the institution’s ethos. On the technical side, we chose Next.js 14+ as the framework for building the website’s backend. Next.js is known for its ability to support fast loading times, server-side rendering, and the efficient delivery of content, all of which were essential for providing users with a seamless browsing experience. Firebase hosting and storage were chosen for their scalability and performance. Firebase’s ability to handle sudden spikes in traffic made it an ideal solution for FMS, particularly during high-traffic periods like admissions. The use of Firebase allowed us to build a solution that balanced scalability and cost-efficiency, ensuring that FMS wouldn’t face significant operational costs during busy times. We also focused heavily on SEO, ensuring that the website was optimized for search engines to maximize visibility and reach. This was crucial for a university like FMS, where prospective students and partners often find information via search engines. We implemented SEO best practices from the outset, ensuring that the website would rank highly for relevant keywords.
To begin the transformation of the FMS website, we initiated the project with an initial wireframe that served as the foundation for the site’s layout and design. We presented this wireframe to the FMS team for feedback, ensuring that the first stages of the process reflected the institution’s vision and requirements. We also adopted Trello as a project management tool, enabling seamless coordination between the design, development, and client teams. Trello helped maintain full transparency throughout the process, allowing real-time updates and easy tracking of tasks and feedback. In terms of design, we adopted an incremental approach. Rather than pushing forward with a fully developed concept, we worked closely with the FMS team throughout the process, refining the design based on their feedback and suggestions. The goal was to strike a balance between maintaining the university’s professional academic image and integrating modern UI/UX practices. This resulted in a clean, elegant design that was both functional and visually appealing, without being overly flashy or complicated. The design emphasized simplicity, clarity, and ease of navigation, in line with the institution’s ethos. On the technical side, we chose Next.js 14+ as the framework for building the website’s backend. Next.js is known for its ability to support fast loading times, server-side rendering, and the efficient delivery of content, all of which were essential for providing users with a seamless browsing experience. Firebase hosting and storage were chosen for their scalability and performance. Firebase’s ability to handle sudden spikes in traffic made it an ideal solution for FMS, particularly during high-traffic periods like admissions. The use of Firebase allowed us to build a solution that balanced scalability and cost-efficiency, ensuring that FMS wouldn’t face significant operational costs during busy times. We also focused heavily on SEO, ensuring that the website was optimized for search engines to maximize visibility and reach. This was crucial for a university like FMS, where prospective students and partners often find information via search engines. We implemented SEO best practices from the outset, ensuring that the website would rank highly for relevant keywords.
To begin the transformation of the FMS website, we initiated the project with an initial wireframe that served as the foundation for the site’s layout and design. We presented this wireframe to the FMS team for feedback, ensuring that the first stages of the process reflected the institution’s vision and requirements. We also adopted Trello as a project management tool, enabling seamless coordination between the design, development, and client teams. Trello helped maintain full transparency throughout the process, allowing real-time updates and easy tracking of tasks and feedback. In terms of design, we adopted an incremental approach. Rather than pushing forward with a fully developed concept, we worked closely with the FMS team throughout the process, refining the design based on their feedback and suggestions. The goal was to strike a balance between maintaining the university’s professional academic image and integrating modern UI/UX practices. This resulted in a clean, elegant design that was both functional and visually appealing, without being overly flashy or complicated. The design emphasized simplicity, clarity, and ease of navigation, in line with the institution’s ethos. On the technical side, we chose Next.js 14+ as the framework for building the website’s backend. Next.js is known for its ability to support fast loading times, server-side rendering, and the efficient delivery of content, all of which were essential for providing users with a seamless browsing experience. Firebase hosting and storage were chosen for their scalability and performance. Firebase’s ability to handle sudden spikes in traffic made it an ideal solution for FMS, particularly during high-traffic periods like admissions. The use of Firebase allowed us to build a solution that balanced scalability and cost-efficiency, ensuring that FMS wouldn’t face significant operational costs during busy times. We also focused heavily on SEO, ensuring that the website was optimized for search engines to maximize visibility and reach. This was crucial for a university like FMS, where prospective students and partners often find information via search engines. We implemented SEO best practices from the outset, ensuring that the website would rank highly for relevant keywords.
The Results
The result of the project was a modern, high-performance website that not only met but exceeded the client’s expectations. Post-launch, the website saw significant improvements in its technical performance, as reflected in the Lighthouse audit scores. Performance improved by an impressive 130%, ensuring fast load times and smooth user experience. Accessibility also saw a 16% improvement, making the site more inclusive and easier to use for individuals with disabilities. Best Practices surged by 43%, ensuring the site adhered to the latest web standards and practices, while SEO saw a 33% improvement, boosting the site’s visibility on search engines. Thanks to these improvements, the FMS website is now one of the fastest and most optimized college websites in India. The platform now boasts a sleek, modern interface that aligns with the institution’s academic standing while offering a user-friendly experience that prospective students and partners can rely on. The backend’s scalability and cost-efficiency also mean that the site can handle large surges in traffic without any disruption. Moreover, the strategic implementation of SEO practices has ensured that FMS is more visible to its target audience, helping the institution stay competitive in the crowded field of higher education. This overhaul has not only elevated FMS’s digital presence but has also set a new benchmark for academic institutions across India, combining academic professionalism with cutting-edge technology to create a truly world-class website.
The result of the project was a modern, high-performance website that not only met but exceeded the client’s expectations. Post-launch, the website saw significant improvements in its technical performance, as reflected in the Lighthouse audit scores. Performance improved by an impressive 130%, ensuring fast load times and smooth user experience. Accessibility also saw a 16% improvement, making the site more inclusive and easier to use for individuals with disabilities. Best Practices surged by 43%, ensuring the site adhered to the latest web standards and practices, while SEO saw a 33% improvement, boosting the site’s visibility on search engines. Thanks to these improvements, the FMS website is now one of the fastest and most optimized college websites in India. The platform now boasts a sleek, modern interface that aligns with the institution’s academic standing while offering a user-friendly experience that prospective students and partners can rely on. The backend’s scalability and cost-efficiency also mean that the site can handle large surges in traffic without any disruption. Moreover, the strategic implementation of SEO practices has ensured that FMS is more visible to its target audience, helping the institution stay competitive in the crowded field of higher education. This overhaul has not only elevated FMS’s digital presence but has also set a new benchmark for academic institutions across India, combining academic professionalism with cutting-edge technology to create a truly world-class website.
The result of the project was a modern, high-performance website that not only met but exceeded the client’s expectations. Post-launch, the website saw significant improvements in its technical performance, as reflected in the Lighthouse audit scores. Performance improved by an impressive 130%, ensuring fast load times and smooth user experience. Accessibility also saw a 16% improvement, making the site more inclusive and easier to use for individuals with disabilities. Best Practices surged by 43%, ensuring the site adhered to the latest web standards and practices, while SEO saw a 33% improvement, boosting the site’s visibility on search engines. Thanks to these improvements, the FMS website is now one of the fastest and most optimized college websites in India. The platform now boasts a sleek, modern interface that aligns with the institution’s academic standing while offering a user-friendly experience that prospective students and partners can rely on. The backend’s scalability and cost-efficiency also mean that the site can handle large surges in traffic without any disruption. Moreover, the strategic implementation of SEO practices has ensured that FMS is more visible to its target audience, helping the institution stay competitive in the crowded field of higher education. This overhaul has not only elevated FMS’s digital presence but has also set a new benchmark for academic institutions across India, combining academic professionalism with cutting-edge technology to create a truly world-class website.
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