Product Design
Product Design
Product Design
Orthopedic Excellence
Year
2024
Client
Interference
Timeframe
3 weeks
Dr. Ankur Singh is a highly skilled and dynamic Orthopedic Surgeon with over 11 years of experience, specializing in Arthroscopy, Sports Medicine, and Arthroplasty. With a strong foundation from KIMS Hospital, Hubli and advanced training at Max Super Specialty Hospital, Saket under Dr. SKS Marya, Dr. Singh has developed deep expertise in managing complex knee and shoulder surgeries, including primary, complex, and revision joint replacements. Further honing his skills internationally, Dr. Singh trained at ISAKOS Center Pune and the renowned GelenkPunkt Institute in Austria, followed by specialized osteotomy training in London. He has a keen academic interest, contributing to numerous national and international publications. His focus areas include ligament reconstruction, cartilage restoration, fracture treatment, and regenerative medicine—all aimed at enhancing recovery and long-term patient outcomes.
Dr. Ankur Singh is a highly skilled and dynamic Orthopedic Surgeon with over 11 years of experience, specializing in Arthroscopy, Sports Medicine, and Arthroplasty. With a strong foundation from KIMS Hospital, Hubli and advanced training at Max Super Specialty Hospital, Saket under Dr. SKS Marya, Dr. Singh has developed deep expertise in managing complex knee and shoulder surgeries, including primary, complex, and revision joint replacements. Further honing his skills internationally, Dr. Singh trained at ISAKOS Center Pune and the renowned GelenkPunkt Institute in Austria, followed by specialized osteotomy training in London. He has a keen academic interest, contributing to numerous national and international publications. His focus areas include ligament reconstruction, cartilage restoration, fracture treatment, and regenerative medicine—all aimed at enhancing recovery and long-term patient outcomes.
Dr. Ankur Singh is a highly skilled and dynamic Orthopedic Surgeon with over 11 years of experience, specializing in Arthroscopy, Sports Medicine, and Arthroplasty. With a strong foundation from KIMS Hospital, Hubli and advanced training at Max Super Specialty Hospital, Saket under Dr. SKS Marya, Dr. Singh has developed deep expertise in managing complex knee and shoulder surgeries, including primary, complex, and revision joint replacements. Further honing his skills internationally, Dr. Singh trained at ISAKOS Center Pune and the renowned GelenkPunkt Institute in Austria, followed by specialized osteotomy training in London. He has a keen academic interest, contributing to numerous national and international publications. His focus areas include ligament reconstruction, cartilage restoration, fracture treatment, and regenerative medicine—all aimed at enhancing recovery and long-term patient outcomes.
Challenges
While Dr. Ankur’s original website was functional, it fell short of its purpose. It lacked visual coherence and didn’t reflect the quality of care he offered. Essential information such as treatments, qualifications, and patient testimonials were either missing or poorly structured. The design felt outdated and didn’t establish the authority, warmth, or professionalism expected from a medical practitioner’s digital presence. Furthermore, the interface was not optimized for modern user behavior. There was no seamless flow to explore treatments, no quick way to book an appointment, and no emotional cues to build patient trust. It was also not mobile-responsive or SEO-optimized, which meant poor search rankings and limited organic discovery. Dr. Ankur needed a platform that was not only technically sound but also emotionally resonant—one that conveyed expertise, encouraged trust, and converted visitors into patients.
While Dr. Ankur’s original website was functional, it fell short of its purpose. It lacked visual coherence and didn’t reflect the quality of care he offered. Essential information such as treatments, qualifications, and patient testimonials were either missing or poorly structured. The design felt outdated and didn’t establish the authority, warmth, or professionalism expected from a medical practitioner’s digital presence. Furthermore, the interface was not optimized for modern user behavior. There was no seamless flow to explore treatments, no quick way to book an appointment, and no emotional cues to build patient trust. It was also not mobile-responsive or SEO-optimized, which meant poor search rankings and limited organic discovery. Dr. Ankur needed a platform that was not only technically sound but also emotionally resonant—one that conveyed expertise, encouraged trust, and converted visitors into patients.
While Dr. Ankur’s original website was functional, it fell short of its purpose. It lacked visual coherence and didn’t reflect the quality of care he offered. Essential information such as treatments, qualifications, and patient testimonials were either missing or poorly structured. The design felt outdated and didn’t establish the authority, warmth, or professionalism expected from a medical practitioner’s digital presence. Furthermore, the interface was not optimized for modern user behavior. There was no seamless flow to explore treatments, no quick way to book an appointment, and no emotional cues to build patient trust. It was also not mobile-responsive or SEO-optimized, which meant poor search rankings and limited organic discovery. Dr. Ankur needed a platform that was not only technically sound but also emotionally resonant—one that conveyed expertise, encouraged trust, and converted visitors into patients.
Our Process
Our approach began with an in-depth UX audit, analyzing how the existing structure could be transformed into a user-first, trust-oriented experience. We mapped out a content strategy that clearly communicated services, credentials, and differentiators, while also presenting Dr. Ankur as a calm and confident expert in his field. We chose a white and light blue color palette to evoke cleanliness, calm, and clinical credibility. These colors, often associated with health and clarity, helped build a subconscious connection with prospective patients. Typography, spacing, and iconography were all designed to reflect modern sensibilities while maintaining readability across devices. We then rebuilt core website sections from scratch: ● Doctor Profile Page: We crafted a compelling narrative around Dr. Ankur, blending his qualifications with personal insights to establish both authority and relatability. ● Treatments Page: Each treatment was presented using visual aids and patient-friendly descriptions, making it easy for visitors to understand what to expect. ● Testimonials Slider: We showcased real patient feedback to instill social proof and demonstrate the impact of Dr. Ankur’s care. ● Clinic Gallery: A curated photo gallery helped visitors visualize the clinic atmosphere—clean, welcoming, and professional. ● Booking System: A WhatsApp-integrated contact form enabled quick appointment scheduling, especially useful for mobile users. On the backend, we developed a responsive, SEO-optimized structure with schema markup, metadata, and fast-loading assets. We empowered Dr. Ankur’s team to independently manage minor content updates and announcements through a user-friendly CMS. Every design decision—from spacing to scroll speed—was made with user comfort and conversion in mind. We also implemented analytics to track engagement and inform future decisions.
Our approach began with an in-depth UX audit, analyzing how the existing structure could be transformed into a user-first, trust-oriented experience. We mapped out a content strategy that clearly communicated services, credentials, and differentiators, while also presenting Dr. Ankur as a calm and confident expert in his field. We chose a white and light blue color palette to evoke cleanliness, calm, and clinical credibility. These colors, often associated with health and clarity, helped build a subconscious connection with prospective patients. Typography, spacing, and iconography were all designed to reflect modern sensibilities while maintaining readability across devices. We then rebuilt core website sections from scratch: ● Doctor Profile Page: We crafted a compelling narrative around Dr. Ankur, blending his qualifications with personal insights to establish both authority and relatability. ● Treatments Page: Each treatment was presented using visual aids and patient-friendly descriptions, making it easy for visitors to understand what to expect. ● Testimonials Slider: We showcased real patient feedback to instill social proof and demonstrate the impact of Dr. Ankur’s care. ● Clinic Gallery: A curated photo gallery helped visitors visualize the clinic atmosphere—clean, welcoming, and professional. ● Booking System: A WhatsApp-integrated contact form enabled quick appointment scheduling, especially useful for mobile users. On the backend, we developed a responsive, SEO-optimized structure with schema markup, metadata, and fast-loading assets. We empowered Dr. Ankur’s team to independently manage minor content updates and announcements through a user-friendly CMS. Every design decision—from spacing to scroll speed—was made with user comfort and conversion in mind. We also implemented analytics to track engagement and inform future decisions.
Our approach began with an in-depth UX audit, analyzing how the existing structure could be transformed into a user-first, trust-oriented experience. We mapped out a content strategy that clearly communicated services, credentials, and differentiators, while also presenting Dr. Ankur as a calm and confident expert in his field. We chose a white and light blue color palette to evoke cleanliness, calm, and clinical credibility. These colors, often associated with health and clarity, helped build a subconscious connection with prospective patients. Typography, spacing, and iconography were all designed to reflect modern sensibilities while maintaining readability across devices. We then rebuilt core website sections from scratch: ● Doctor Profile Page: We crafted a compelling narrative around Dr. Ankur, blending his qualifications with personal insights to establish both authority and relatability. ● Treatments Page: Each treatment was presented using visual aids and patient-friendly descriptions, making it easy for visitors to understand what to expect. ● Testimonials Slider: We showcased real patient feedback to instill social proof and demonstrate the impact of Dr. Ankur’s care. ● Clinic Gallery: A curated photo gallery helped visitors visualize the clinic atmosphere—clean, welcoming, and professional. ● Booking System: A WhatsApp-integrated contact form enabled quick appointment scheduling, especially useful for mobile users. On the backend, we developed a responsive, SEO-optimized structure with schema markup, metadata, and fast-loading assets. We empowered Dr. Ankur’s team to independently manage minor content updates and announcements through a user-friendly CMS. Every design decision—from spacing to scroll speed—was made with user comfort and conversion in mind. We also implemented analytics to track engagement and inform future decisions.
The Results
The final website delivered a cohesive and elevated digital presence that mirrored the values and personality of Dr. Ankur’s clinic. It transformed the online experience from generic and outdated to polished, approachable, and user-centric. Visitors now find the website inviting and easy to navigate. The design reflects clinical hygiene and calm confidence—subtly aligning with what patients look for in a healthcare provider. The booking process is frictionless, and the clear CTAs drive engagement without feeling intrusive. The trust signals—testimonials, certificate previews, doctor profile, and consistent design—have played a major role in improving patient confidence. Leads and inquiries have shown a noticeable uptick since launch. Internally, the team appreciates the autonomy provided by the CMS and the reliability of a modern tech stack. Most importantly, the website now works quietly in the background as a digital receptionist—welcoming new visitors, building trust, answering questions, and converting interest into confirmed appointments. It has not only improved operational efficiency but also contributed to positioning Dr. Ankur as a leading dental professional with a practice that is as modern as it is reassuring.
The final website delivered a cohesive and elevated digital presence that mirrored the values and personality of Dr. Ankur’s clinic. It transformed the online experience from generic and outdated to polished, approachable, and user-centric. Visitors now find the website inviting and easy to navigate. The design reflects clinical hygiene and calm confidence—subtly aligning with what patients look for in a healthcare provider. The booking process is frictionless, and the clear CTAs drive engagement without feeling intrusive. The trust signals—testimonials, certificate previews, doctor profile, and consistent design—have played a major role in improving patient confidence. Leads and inquiries have shown a noticeable uptick since launch. Internally, the team appreciates the autonomy provided by the CMS and the reliability of a modern tech stack. Most importantly, the website now works quietly in the background as a digital receptionist—welcoming new visitors, building trust, answering questions, and converting interest into confirmed appointments. It has not only improved operational efficiency but also contributed to positioning Dr. Ankur as a leading dental professional with a practice that is as modern as it is reassuring.
The final website delivered a cohesive and elevated digital presence that mirrored the values and personality of Dr. Ankur’s clinic. It transformed the online experience from generic and outdated to polished, approachable, and user-centric. Visitors now find the website inviting and easy to navigate. The design reflects clinical hygiene and calm confidence—subtly aligning with what patients look for in a healthcare provider. The booking process is frictionless, and the clear CTAs drive engagement without feeling intrusive. The trust signals—testimonials, certificate previews, doctor profile, and consistent design—have played a major role in improving patient confidence. Leads and inquiries have shown a noticeable uptick since launch. Internally, the team appreciates the autonomy provided by the CMS and the reliability of a modern tech stack. Most importantly, the website now works quietly in the background as a digital receptionist—welcoming new visitors, building trust, answering questions, and converting interest into confirmed appointments. It has not only improved operational efficiency but also contributed to positioning Dr. Ankur as a leading dental professional with a practice that is as modern as it is reassuring.
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