Branding
Branding
Branding
Product Design
Product Design
Product Design
Ethnic Fashion for Global Audiences The Challenge
Year
2023
Client
Menoob
Timeframe
3 weeks
Menoob is a homegrown Indian gaming merchandise brand built around the idea of uniting gamers through shared identity, content, and culture. Targeting Gen Z and young millennial gamers, Meenob focuses on delivering high-quality, aesthetic apparel that resonates with the gaming lifestyle. More than just a clothing line, Meenob aspires to be a movement—a brand that represents the voice and vibe of the Indian gaming community. With strong grassroots engagement and creator collaborations, the vision is to merge fandom, fashion, and functionality.
Menoob is a homegrown Indian gaming merchandise brand built around the idea of uniting gamers through shared identity, content, and culture. Targeting Gen Z and young millennial gamers, Meenob focuses on delivering high-quality, aesthetic apparel that resonates with the gaming lifestyle. More than just a clothing line, Meenob aspires to be a movement—a brand that represents the voice and vibe of the Indian gaming community. With strong grassroots engagement and creator collaborations, the vision is to merge fandom, fashion, and functionality.
Menoob is a homegrown Indian gaming merchandise brand built around the idea of uniting gamers through shared identity, content, and culture. Targeting Gen Z and young millennial gamers, Meenob focuses on delivering high-quality, aesthetic apparel that resonates with the gaming lifestyle. More than just a clothing line, Meenob aspires to be a movement—a brand that represents the voice and vibe of the Indian gaming community. With strong grassroots engagement and creator collaborations, the vision is to merge fandom, fashion, and functionality.
Challenges
Menob is a homegrown Indian gaming merchandise brand built around the idea of uniting gamers through shared identity, content, and culture. Targeting Gen Z and young millennial gamers, Meenob focuses on delivering high-quality, aesthetic apparel that resonates with the gaming lifestyle. More than just a clothing line, Meenob aspires to be a movement—a brand that represents the voice and vibe of the Indian gaming community. With strong grassroots engagement and creator collaborations, the vision is to merge fandom, fashion, and functionality.
Menob is a homegrown Indian gaming merchandise brand built around the idea of uniting gamers through shared identity, content, and culture. Targeting Gen Z and young millennial gamers, Meenob focuses on delivering high-quality, aesthetic apparel that resonates with the gaming lifestyle. More than just a clothing line, Meenob aspires to be a movement—a brand that represents the voice and vibe of the Indian gaming community. With strong grassroots engagement and creator collaborations, the vision is to merge fandom, fashion, and functionality.
Menob is a homegrown Indian gaming merchandise brand built around the idea of uniting gamers through shared identity, content, and culture. Targeting Gen Z and young millennial gamers, Meenob focuses on delivering high-quality, aesthetic apparel that resonates with the gaming lifestyle. More than just a clothing line, Meenob aspires to be a movement—a brand that represents the voice and vibe of the Indian gaming community. With strong grassroots engagement and creator collaborations, the vision is to merge fandom, fashion, and functionality.
Our Process
We began by solidifying Menoob’s brand essence—bold, expressive, and deeply embedded in gaming subculture. The brand’s visual language was built from the ground up: logo, colors, typography, tone of voice—all carefully aligned with the preferences of Gen Z and millennial gamers. To generate early excitement, we created a pre-launch website that featured a teaser layout, a waitlist form, and social linking. This allowed the brand to begin engaging with its audience and collect early sign-ups even before launching products. This phase helped build a buzz and set the tone for Meenob’s community-first strategy. Despite considering platforms like Shopify, we decided on a fully custom website to deliver the high-impact digital experience the founders envisioned. This allowed full control over design, motion, and storytelling—critical for a brand that sought to offer more than just products. Meenob's digital storefront needed to feel like an extension of gaming culture itself. We developed a high-performance e-commerce platform optimized for mobile-first usage, seamless checkout, fast page load times, and smooth UI interactions. On the backend, we built a fully custom system allowing the Meenob team to manage product uploads, inventory, timed drops, and future scalability. To drive conversions and long-term engagement, we integrated strong visual storytelling, gamified UI elements, and strategically placed CTAs. SEO best practices, analytics setup, and conversion tracking were embedded from day one to support discoverability and iterative growth.
We began by solidifying Menoob’s brand essence—bold, expressive, and deeply embedded in gaming subculture. The brand’s visual language was built from the ground up: logo, colors, typography, tone of voice—all carefully aligned with the preferences of Gen Z and millennial gamers. To generate early excitement, we created a pre-launch website that featured a teaser layout, a waitlist form, and social linking. This allowed the brand to begin engaging with its audience and collect early sign-ups even before launching products. This phase helped build a buzz and set the tone for Meenob’s community-first strategy. Despite considering platforms like Shopify, we decided on a fully custom website to deliver the high-impact digital experience the founders envisioned. This allowed full control over design, motion, and storytelling—critical for a brand that sought to offer more than just products. Meenob's digital storefront needed to feel like an extension of gaming culture itself. We developed a high-performance e-commerce platform optimized for mobile-first usage, seamless checkout, fast page load times, and smooth UI interactions. On the backend, we built a fully custom system allowing the Meenob team to manage product uploads, inventory, timed drops, and future scalability. To drive conversions and long-term engagement, we integrated strong visual storytelling, gamified UI elements, and strategically placed CTAs. SEO best practices, analytics setup, and conversion tracking were embedded from day one to support discoverability and iterative growth.
We began by solidifying Menoob’s brand essence—bold, expressive, and deeply embedded in gaming subculture. The brand’s visual language was built from the ground up: logo, colors, typography, tone of voice—all carefully aligned with the preferences of Gen Z and millennial gamers. To generate early excitement, we created a pre-launch website that featured a teaser layout, a waitlist form, and social linking. This allowed the brand to begin engaging with its audience and collect early sign-ups even before launching products. This phase helped build a buzz and set the tone for Meenob’s community-first strategy. Despite considering platforms like Shopify, we decided on a fully custom website to deliver the high-impact digital experience the founders envisioned. This allowed full control over design, motion, and storytelling—critical for a brand that sought to offer more than just products. Meenob's digital storefront needed to feel like an extension of gaming culture itself. We developed a high-performance e-commerce platform optimized for mobile-first usage, seamless checkout, fast page load times, and smooth UI interactions. On the backend, we built a fully custom system allowing the Meenob team to manage product uploads, inventory, timed drops, and future scalability. To drive conversions and long-term engagement, we integrated strong visual storytelling, gamified UI elements, and strategically placed CTAs. SEO best practices, analytics setup, and conversion tracking were embedded from day one to support discoverability and iterative growth.
The Results
The launch of Menoob was a resounding success, positioning the brand as a serious and culturally aligned player in India’s gaming merchandise market. The website’s design, performance, and user experience immediately resonated with its audience, generating strong early traction across social media and consistent sales post-launch. The polished digital experience significantly improved Meenob’s brand perception, establishing early trust and credibility within the gaming community. Operationally, the backend enabled automated order management, structured inventory control, and frictionless product drops—empowering the team to scale efficiently. Most importantly, the brand is now equipped with a robust digital foundation built for growth—whether through influencer collaborations, new product lines, or international expansion. The platform we delivered goes beyond e-commerce; it’s a storytelling engine designed for long-term brand building.
The launch of Menoob was a resounding success, positioning the brand as a serious and culturally aligned player in India’s gaming merchandise market. The website’s design, performance, and user experience immediately resonated with its audience, generating strong early traction across social media and consistent sales post-launch. The polished digital experience significantly improved Meenob’s brand perception, establishing early trust and credibility within the gaming community. Operationally, the backend enabled automated order management, structured inventory control, and frictionless product drops—empowering the team to scale efficiently. Most importantly, the brand is now equipped with a robust digital foundation built for growth—whether through influencer collaborations, new product lines, or international expansion. The platform we delivered goes beyond e-commerce; it’s a storytelling engine designed for long-term brand building.
The launch of Menoob was a resounding success, positioning the brand as a serious and culturally aligned player in India’s gaming merchandise market. The website’s design, performance, and user experience immediately resonated with its audience, generating strong early traction across social media and consistent sales post-launch. The polished digital experience significantly improved Meenob’s brand perception, establishing early trust and credibility within the gaming community. Operationally, the backend enabled automated order management, structured inventory control, and frictionless product drops—empowering the team to scale efficiently. Most importantly, the brand is now equipped with a robust digital foundation built for growth—whether through influencer collaborations, new product lines, or international expansion. The platform we delivered goes beyond e-commerce; it’s a storytelling engine designed for long-term brand building.
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