Branding
Branding
Branding
Product Design
Product Design
Product Design
Ethnic Fashion for Global Audiences The Challenge
Year
2023
Client
Menoob
Timeframe
3 weeks
Menoob is a homegrown Indian gaming merchandise brand built around the idea of uniting gamers through shared identity, content, and culture. Targeting Gen Z and young millennial gamers, Meenob focuses on delivering high-quality, aesthetic apparel that resonates with the gaming lifestyle. More than just a clothing line, Meenob aspires to be a movement—a brand that represents the voice and vibe of the Indian gaming community. With strong grassroots engagement and creator collaborations, the vision is to merge fandom, fashion, and functionality.
Menoob is a homegrown Indian gaming merchandise brand built around the idea of uniting gamers through shared identity, content, and culture. Targeting Gen Z and young millennial gamers, Meenob focuses on delivering high-quality, aesthetic apparel that resonates with the gaming lifestyle. More than just a clothing line, Meenob aspires to be a movement—a brand that represents the voice and vibe of the Indian gaming community. With strong grassroots engagement and creator collaborations, the vision is to merge fandom, fashion, and functionality.
Menoob is a homegrown Indian gaming merchandise brand built around the idea of uniting gamers through shared identity, content, and culture. Targeting Gen Z and young millennial gamers, Meenob focuses on delivering high-quality, aesthetic apparel that resonates with the gaming lifestyle. More than just a clothing line, Meenob aspires to be a movement—a brand that represents the voice and vibe of the Indian gaming community. With strong grassroots engagement and creator collaborations, the vision is to merge fandom, fashion, and functionality.
Challenges
We defined Menoob’s brand as bold, expressive, and rooted in gaming culture. Its visual identity, logo, colors, typography, and voice, was tailored to Gen Z and millennial gamers. To spark early buzz, we launched a teaser website with a waitlist and social links, building sign-ups and community even before product launch. Instead of Shopify, we built a fully custom website to give Menoob the creative control needed for immersive storytelling and a culture-driven experience. The mobile-first e-commerce platform was designed for speed, seamless checkout, and smooth UI. A custom backend enabled product uploads, inventory management, timed drops, and scalability. To drive engagement, we integrated gamified elements, compelling visuals, and well-placed CTAs. SEO, analytics, and conversion tracking were embedded from day one, ensuring discoverability and data-driven growth.
We defined Menoob’s brand as bold, expressive, and rooted in gaming culture. Its visual identity, logo, colors, typography, and voice, was tailored to Gen Z and millennial gamers. To spark early buzz, we launched a teaser website with a waitlist and social links, building sign-ups and community even before product launch. Instead of Shopify, we built a fully custom website to give Menoob the creative control needed for immersive storytelling and a culture-driven experience. The mobile-first e-commerce platform was designed for speed, seamless checkout, and smooth UI. A custom backend enabled product uploads, inventory management, timed drops, and scalability. To drive engagement, we integrated gamified elements, compelling visuals, and well-placed CTAs. SEO, analytics, and conversion tracking were embedded from day one, ensuring discoverability and data-driven growth.
We defined Menoob’s brand as bold, expressive, and rooted in gaming culture. Its visual identity, logo, colors, typography, and voice, was tailored to Gen Z and millennial gamers. To spark early buzz, we launched a teaser website with a waitlist and social links, building sign-ups and community even before product launch. Instead of Shopify, we built a fully custom website to give Menoob the creative control needed for immersive storytelling and a culture-driven experience. The mobile-first e-commerce platform was designed for speed, seamless checkout, and smooth UI. A custom backend enabled product uploads, inventory management, timed drops, and scalability. To drive engagement, we integrated gamified elements, compelling visuals, and well-placed CTAs. SEO, analytics, and conversion tracking were embedded from day one, ensuring discoverability and data-driven growth.
Our Process
Menoob was built as a bold, gaming-first brand with a distinct visual identity for Gen Z and millennial gamers. To spark early buzz, we launched a teaser site with a waitlist and social links, fueling sign-ups and community engagement. Rejecting off-the-shelf platforms, we developed a fully custom, mobile-first e-commerce site, fast, immersive, and culture-driven. The backend supported inventory, product drops, and scalability, while the frontend delivered seamless UI, storytelling, and gamified elements. From day one, SEO, analytics, and conversion tracking were embedded to drive growth and engagement.
Menoob was built as a bold, gaming-first brand with a distinct visual identity for Gen Z and millennial gamers. To spark early buzz, we launched a teaser site with a waitlist and social links, fueling sign-ups and community engagement. Rejecting off-the-shelf platforms, we developed a fully custom, mobile-first e-commerce site, fast, immersive, and culture-driven. The backend supported inventory, product drops, and scalability, while the frontend delivered seamless UI, storytelling, and gamified elements. From day one, SEO, analytics, and conversion tracking were embedded to drive growth and engagement.
Menoob was built as a bold, gaming-first brand with a distinct visual identity for Gen Z and millennial gamers. To spark early buzz, we launched a teaser site with a waitlist and social links, fueling sign-ups and community engagement. Rejecting off-the-shelf platforms, we developed a fully custom, mobile-first e-commerce site, fast, immersive, and culture-driven. The backend supported inventory, product drops, and scalability, while the frontend delivered seamless UI, storytelling, and gamified elements. From day one, SEO, analytics, and conversion tracking were embedded to drive growth and engagement.
The Results
The launch of Menoob was a resounding success, positioning the brand as a serious and culturally aligned player in India’s gaming merchandise market. The website’s design, performance, and user experience immediately resonated with its audience, generating strong early traction across social media and consistent sales post-launch. The polished digital experience significantly improved Meenob’s brand perception, establishing early trust and credibility within the gaming community. Operationally, the backend enabled automated order management, structured inventory control, and frictionless product drops—empowering the team to scale efficiently. Most importantly, the brand is now equipped with a robust digital foundation built for growth—whether through influencer collaborations, new product lines, or international expansion. The platform we delivered goes beyond e-commerce; it’s a storytelling engine designed for long-term brand building.
The launch of Menoob was a resounding success, positioning the brand as a serious and culturally aligned player in India’s gaming merchandise market. The website’s design, performance, and user experience immediately resonated with its audience, generating strong early traction across social media and consistent sales post-launch. The polished digital experience significantly improved Meenob’s brand perception, establishing early trust and credibility within the gaming community. Operationally, the backend enabled automated order management, structured inventory control, and frictionless product drops—empowering the team to scale efficiently. Most importantly, the brand is now equipped with a robust digital foundation built for growth—whether through influencer collaborations, new product lines, or international expansion. The platform we delivered goes beyond e-commerce; it’s a storytelling engine designed for long-term brand building.
The launch of Menoob was a resounding success, positioning the brand as a serious and culturally aligned player in India’s gaming merchandise market. The website’s design, performance, and user experience immediately resonated with its audience, generating strong early traction across social media and consistent sales post-launch. The polished digital experience significantly improved Meenob’s brand perception, establishing early trust and credibility within the gaming community. Operationally, the backend enabled automated order management, structured inventory control, and frictionless product drops—empowering the team to scale efficiently. Most importantly, the brand is now equipped with a robust digital foundation built for growth—whether through influencer collaborations, new product lines, or international expansion. The platform we delivered goes beyond e-commerce; it’s a storytelling engine designed for long-term brand building.
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